Silver Hair Era - Business with Aging Population
In 2024, China experienced a population decline for the third consecutive year, continuing a trend that began in 2022, which marked China’s first population decrease in 61 years. This decline is attributed to several factors, including a low birth rate and an aging population.
By 2050, it is estimated that nearly one-third of China’s population will be over the age of 60, leading to significant economic and social transformations.
Emerging industries for elder generation
Dedicated FMCG – Food supplements such as like senior-friendly dairy, clothes, etc.
Retirement Homes – Traditional Chinese values emphasize filial piety to parents (孝顺). The next generations are expected to care for their parents or relatives, especially when their health declines. However, due to the one-child policy, many elderly individuals have only one child or children living far away. As a result, the demand for high-quality retirement homes that provide daily care and assisted living facilities is increasing.
Elderly Care Services – The demand for senior healthcare, nursing homes, and home-based care services is skyrocketing, leading to rapid growth in the elder care industry.
Smart Home & Assistive Technology – AI-driven solutions, wearable health monitors, and accessibility-focused devices are becoming essential for enhancing seniors' quality of life.
Hobby Classes – With China's relatively early retirement age(women 50/55yo, men 55/60yo), many seniors seek courses to spend time or improve themselves, such as foreign languages, literature, music, and sports, to stay engaged and continue learning.
